Award-winning distracted driving solution for Fleets launched in the UK

Posted by cellcontrol

DriveID – the award-winning distracted driving solution, designed to protect companies with fleet vehicles from the dangers of distracted driving has been launched in the UK.

The system prevents drivers using a mobile phone to call, text, email or use social media while behind the wheel.                                      

Company directors are responsible for the actions of their drivers when driving company vehicles and many have adopted a corporate phone policy to protect their business.

The reality, however, is that they are left to hope and cross their fingers that their drivers comply with that policy. Until now, there has been no way to enforce or police it which leaves Directors potentially liable should an accident be caused by one of their drivers using a mobile device phone while driving a car, van or truck.

Cellcontrol removes the temptation for drivers to use their mobile phones or tablets when behind the wheel. It both enforces and polices the mobile phone policy of the business so that company owners can rest assured that they have taken all steps necessary to minimise the risk to their drivers, their business and the public.

The award-winning system consists of, a solar-powered device, ‘DriveID’,  that is fixed to the windscreen behind the rear-view mirror, an app, DriveProtect, on the phone and a web-based administration portal. It only takes a few minutes to set up before it’s immediately ready to start protecting.

Fleet managers can set up mobile phone policies in the web portal that can replicate their own corporate  policy. These policies determine how the phones can be used. For example, a phone can be locked down entirely or companies may decide to allow hands-free use or certain apps such as Sat Nav or even music.

Cellcontrol generates a notification that is sent to the fleet administrator if there is any attempt to tamper with it, so they can be safe in the knowledge that their phone policy is being complied with.

DriveID can also determine the location of the phone within the vehicle, so passengers can be allowed to use their phones whilst the person sitting in the driving seat cannot. Emergency 999 calls are always allowed.

The system also has an optional ‘DrivePerformance’ module. This provides telematics information such as driver behaviour based on harsh braking, acceleration and speed. This can be used to debrief drivers to improve driving styles. Of course, smoother driving equates with improving fuel efficiency so this system should quickly pay for itself. An option to view journey history with driving incidents highlighted is also available.

Cellcontrol, launched in the UK by G2M Technologies, supports iPhone, iPad, Android, Blackberry, tablets and even some laptops and has won several safety awards in the USA.

Andrew Tillman, Managing Director of G2M Technologies said, “We specialise in bringing new fleet technologies to the UK market and we have been trying to find a distracted driving solution that actually works for over three years. Most are app-only, which means that the driver has control so they can circumvent them and none that we found are officially supported by Apple so they don’t work with iPhone. Others have a dongle that fits in the OBD port but these don’t fit all vehicles and can lead to vehicle warranty issues. Drive ID, however, works in any vehicle and with all popular smartphones so, once it’s fitted, fleet managers can be assured that their drivers are conforming to their mobile phone policy”

G2M technologies is based in Leeds and orders are now being taken for both the fleet and also the consumer product which is aimed at teenage drivers, on the company’s UK website at www.cellcontrol.co.uk

Cellcontrol UK is distributed in the UK by; G2M Technologies, Suite 30, Pure Offices, 4100 Park Approach, Leeds, LS15 8GB - info@g2mtech.co.uk www.g2mtechnologies.com
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